Doralys recognizes that more brands are making a symbolic effort to be inclusive. She chooses to pursue partnerships with brands that deeply believe in genuine diversity efforts, where she can build relationships and ultimately be a thought partner.
"With nearly 2 million subscribers on YouTube, Britto is bringing Afro-Latina culture to the forefront with her fun beauty and lifestyle videos. She uplifts followers by embracing all aspects of her culture, including her hair. "From an early age, we are taught that our curls are too distracting, that our braids are too unprofessional, or that our dreads are too dirty," she says. "Now I know that is not true, but it was a journey to get here. I love bringing light to a hairstyle that has been so stigmatized and judged over centuries. I want young girls to see me and know that dreads and curls are beautiful."
"According to Britto, this realization led her to go just beyond embracing her curls to locking her hair, a decision that she was deeply rooted in identity. "I am a proud Afro-Latina, and I wanted to embrace that side of my culture and history," she says. "At first, I was scared because there's a huge stigma around locs." Unfortunately, in many societies, there are still harmful stereotypes associated with locs, a style deeply rooted in Black history and culture. "I knew that following my gut would be a beautiful opportunity to break that stigma," she says."get in touch