Doralys sitting on the floor, white back drop, wearing a white bralette and suit

let your roots glow

about doralys

beauty & lifestyle Influencer

Doralys Britto is a lifestyle and beauty influencer from the Dominican Republic based in Los Angeles, CA. From an early age, Doralys gravitated towards the fields of communications, marketing, and computer sciences. By the age of 17, she began working in the entertainment industry, hosting multiple TV and Radio shows and also directed and managed a very successful series of beauty contests back in the Dominican Republic. 

In 2013, she moved to the US in search of broader opportunities and over time landed successive positions at growing tech companies. Eventually transitioned into the Youtube space focused on lifestyle, beauty, and content that empower women. In 2015, became a full-time YouTuber, channeling a big community and partnering with worldwide top brands. Her passion always lay in connecting with people and storytelling through the world of technology.

Breaking the Stigma around Dreads

mission

Breaking Stigma around DreadsLOCKS

For years, dreadlocks have been a hairstyle that has been surrounded by stigma and bad association in the media, and making your way into the American market as an Afro-Latina with dreadlocks is not an easy task. Doralys uses her creative work to bring awareness of Afro-Latino culture, and demystifying old beliefs that people have about dreadlocks.

empowering others to embrace their beauty

changing the beauty industry

In Doralys' opinion, this is the hairstyle of the future. We are already seeing them more in professional settings, at the Oscars, with artists, professors, influencers, etc. 

Dreads mean much more than the common beliefs people have heard about them. In reality, “Rastas” (as they are called in Spanish), are a super liberating hairstyle.  They can make you feel empowered, free, and, above all, are a reflection of the core of your personality and culture. It is an act of self-empowerment, choosing to be you above all.

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Doralys sitting down, wearing a purple headband and orange dress

our partnerships

Dior, Nars, Gap, Neutrogena, Ralph Lauren, Lexus, Clinique, Smashbox, Colgate, Olay, Bobbi Brown, Dove, Peach and Lily, L’Oréal, Murad, Summer Fridays, Buchanan's, Blue Moon, Google, YouTube, Caress, Ford, Keys Soulcare, Nyx Cosmetics, Elf Cosmetics, Urban Decay, Unilever, Shiseido, Hourglass, Kate Somerville, Milani, Fresca, Blue Moon

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find us on
youtube
instagram

youtube

Over the past eight years, Doralys's community has grown over 2 million people around the world, offering bilingual videos on self-love and beauty tips. Her platform is focused on bringing change to the beauty industry for more representation of black beauty.