mission

embrace your heritage, hair

Doralys wearing a purple headband, orange dress, sitting on a white small chair, she's looking downward

& who you truly are

“Celebrating my heritage and honoring my ancestors through my hairstyles has been an extremely empowering experience for me. How I style my hair is much more than about being trendy, it's a statement of the love and pride I have for my culture.” Doralys said.

The culture in the Dominican Republic (and this is true in so many other countries) heavily encourages straightening your hair at a young age. When Doralys was ten years-old, her mom took her to the salon to get her hair straightened, and she did it regularly for many years after that. In many Latin countries, there is a stigma associated with big curly hair or even wearing locs, viewing them as unprofessional and messy.

“For a while, I didn't even remember what my curly hair looked or felt like. I didn't know myself that way.” Doralys said.

As an Afro-Latina, Doralys is on a mission to create a space where people, especially girls who look like her—brown, black, with big curly hair, or dreadlocks—can see themselves and know that they are beautiful, powerful, and that they can achieve everything she has achieved. Through her social media, Doralys hopes to break these stigmas and reach Black and Afro-Latina girls to start to embrace their hair, embrace their heritage, and embrace who they truly are. People of color have bigger challenges, but Doralys will continue to encourage her audience that they can make it through together.

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EXPRESSION OF BEauty through hair

Doralys sitting on white chair, wearing orange dress, and purple headband

Hair plays a significant part in identity and status in Black culture. Hairstyles from the "fro" to hair wraps to braids, are used as a personal expression to showcase the evolution of Black culture over time. Beauty, specifically hair, in Black culture has been a sensitive topic of discussion for decades. These versatile styles are ostracized for being "too black" because they do not fit into the mainstream standards. To understand the emotional significance hair has on Black culture and identity, one can immerse themselves in its history which roots all the way back to the Civil Rights Movement and beyond.

Social oppression, abuse, and racial discrimination have historically forced many Black women to hide their hair. During the rise of the Civil Rights Movement in the 1950s, many black women adopted hairstyles skewing toward relaxed and straightened hair and black men adopted a trimmed hairstyle. It was a tactic used to present themselves in a way the rest of the country deemed more respectable.

“Since I was a little girl, I started straightening my hair to look more like other girls on TV and magazines. Not only was it damaging to my hair but it was also damaging my self-esteem. I’m here to tell all Black and Afro-Latina girls out there that they don’t need to change who you are to fit the beauty standards of other people. We are beautiful just the way we are.” - Doralys Britto

natural hair & beauty appreciation

The alterations that many women have done to their hair have led to increased emotional distress and a lack of self-worth and confidence.
Today, we're pushing toward helping women find their freedom with their unique roots and embracing it so they no longer conform to society’s Western ideal beauty.

Doralys's mission is to create her own and support other brands and audiences to continuously make efforts to bring attention to natural beauty by providing Black hair/ beauty education and creating products that support natural beauty.

Close up photo of doralys, wearing a purple scarf over her headDoralys in a white suit, sitting on the ground, looking down

celebrate YOUR

culture, roots, and the journey that has brought you to this moment

To understand the emotional significance hair has on Black and Afro-Latin culture and identity, one has to immerse themselves in its history. Doralys believes that education and appreciation is the key to being an ally and the key to change. She advocates for a stronger and positive representation of Black hair acceptance. Her efforts are to increase the exposure of Black hair education, empower brands to make an internal effort to end hair discrimination and have people of color be seen and heard.

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