Doralys Britto’s mission is rooted in reclaiming identity, honoring culture, and redefining beauty through authenticity.
As an Afro-Latina woman born and raised in the Dominican Republic, Doralys grew up in environments where straightened hair was encouraged and natural textures were often discouraged or misunderstood. Like many women of color, she learned early to conform, even when it meant disconnecting from herself.
Her relationship with hair became a mirror of something deeper: the tension between belonging and self-acceptance. For years, she moved through the world without fully recognizing her natural self. That disconnection became the catalyst for her work.
Today, Doralys is committed to creating space for women, especially Black women, Latinas, and Afro-Latinas with textured hair, to see themselves reflected with dignity, pride, and possibility.
Through storytelling, beauty, and cultural expression, she challenges Eurocentric standards and affirms that natural hair, heritage, and identity are not obstacles, but sources of power.
Her mission extends beyond hair. It is about self-trust, visibility, and the courage to return to who you are. Doralys uses her voice and platform to remind the next generation that they do not need to shrink, straighten, or assimilate to be accepted, they already belong.
This work is about reclamation.
Of identity.
Of culture.
Of self. And about building a future where authenticity is not an exception, but the standard.
Hair has always been deeply tied to identity, history, and self-expression in Black culture. From afros and braids to wraps and locs, hairstyles tell stories, reflecting heritage, resistance, creativity, and evolution across generations.
For decades, Black hair has existed under scrutiny. Styles that carry cultural meaning have often been labeled “unprofessional,” “unacceptable,” or “too much” because they did not align with dominant beauty standards. This pressure to conform has shaped how many Black women learned to see themselves.
During the rise of the Civil Rights Movement, straightened and closely trimmed hairstyles were often adopted as a form of survival, a way to navigate spaces that demanded assimilation in order to be respected or safe. While these choices were rooted in resilience, they also came at a cost: distance from natural identity and self-acceptance.
For Doralys, hair became both personal and political. Straightening her hair from a young age felt like a requirement, not a choice, one that slowly disconnected her from herself. What began as a beauty practice became an emotional experience that impacted confidence and belonging.
Today, she views hair as an expression of freedom and self-trust. Through her voice and platform, Doralys encourages Black, brown, mixed, and Afro-Latina women to reclaim their hair as a source of pride, not something to hide or correct.
“The hardest part wasn’t growing my curls back. It was accepting that I had been taught to see them as a problem in the first place.”
— Doralys Britto
For many women, altering their hair has not been a choice rooted in preference, but in pressure. Over time, that pressure can quietly erode confidence, self-trust, and the relationship we have with our own reflection.
Doralys Britto’s work is centered on helping women return to themselves, to their natural hair, their identity, and their sense of freedom. She challenges Western beauty ideals not through opposition, but through presence: by showing what it looks like to honor texture, roots, and individuality without apology.
Her mission is to support and build platforms, brands, and conversations that uplift natural beauty through education, representation, and care. From Black hair education to products designed to work with the hair’s natural state, Doralys advocates for beauty that reflects who people are, not who they are told to become.
This is not about trends or transformation.
It’s about appreciation, integrity, and choosing to exist as you are.
Doralys approaches beauty through agency and cultural pride. By sharing knowledge, celebrating texture, and collaborating with brands, she helps expand how textured hair is understood, worn, and appreciated, as culture, creativity, and expression.